Initial Coin Offering (ICO)
An Initial Coin Offering (ICO) is a fundraising method in which a new cryptocurrency project sells its tokens to the public, typically in exchange for well-established cryptocurrencies like Bitcoin or Ethereum. This approach allows the project to raise capital for development while offering early investors the opportunity to acquire tokens before the cryptocurrency becomes widely available. ICOs have become a popular way for blockchain-based projects to secure funding and build a community around their initiative.